During your Google Ads setup, you often wonder which conversion tracking method to use: the native Google Ads conversion tracking or the imported Analytics transaction tracking.
Your decision here can directly impact the ROI of your advertising investment, yet the topic is poorly explained in the official documentation.
To help you decide, I made this video. You'll learn about:
- Why use conversion tracking,
- Conversion tracking set up quick overview,
- How tracking happens,
- Differences between the two methods
- Recommendations of using each method