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How to view video costs of a Pmax campaign

published4 months ago
1 min read

Call me picky, but I want to know how Google spends my marketing dollars.

Unfortunately it's nearly impossible with Performance Max. Other than total KPIs per campaign, you don't see any details.

Want to know the cost breakdown by video/shopping/other traffic types? Can't do. How much each asset group spends? Not possible. What revenue each asset group brings? Nada.

Fortunately, I've found a free tool that does all those things. Here's a video that explains how to get, install, and use it.

Enjoy, and you are welcome 🙂


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