As you probably know, Smart Shopping campaigns will be automatically upgraded to Performance Max by the end of this month.
Performance Max is the new campaign type that can delivers great results.
But can also waste even more money than Smart Shopping campaigns did.
So, you have to be very careful with this upgrade.
You have three options:
- Do nothing, and your smart shopping becomes Performance Max automatically
- Upgrade now
- Stop Smart shopping campaign and replace it with a standard shopping campaign
There are at least four warning sights NOT to upgrade to Performance Max yet. Check them out in this video.
Please let me know what's your experience with Performance Max. I am curious to know.