I changed my business strategy twice last year, and not because of Covid.
Before that I was running Google Ads for small businesses.
Today, I am still managing Google Ads, for but for Ecommerce businesses.
I wanted to specialize in a narrower topic.
Within that area, I 've been paying major attention to Smart Shopping campaigns.
If you, , are involved in Ecommerce marketing, you should do the same.
Simply because Smart, machine learning-based campaigns is the future of Google Ads.
(I have even heard from several people that Google has even stopped adding features to the Standard campaigns' code).
Anyway, here's my latest video about troubleshooting Smart Shopping campaigns.
And here are all of my videos about Google Ads.